Art Direction + Web Design
Thirty years ago, Ryka became the first shoe brand to create athletic shoes engineered specifically for a woman’s shape, muscle movement, and build. In 2019, they launched their first premium shoe line called fEMPOWER. I designed and executed all aspects of the brand launch, including organizing and leading the campaign photoshoot.
Photography by Meredith Bruner.
UX + Web Design
The CityArchRiver Foundation is a non-profit organization with a mission to ensure that the St. Louis Gateway Arch will be a vital, well-supported resource to the community for years to come. The foundation needed a landing page to fundraise for the park expansion. Utilizing multiple UX design case studies, I created an intuitive user experience that made donating a breeze and helped the foundation reach their financial goals with ease.
Creative Direction by Zach Arnold.
Creative Direction + Web Design
NOVA is a “cutting-edge” hair salon in St. Louis that wanted a complete digital makeover for their 10–year anniversary. Collaborating with local filmmakers, I art directed this commemorative video featuring real clients and designed a sleek website with intuitive functionality to showcase the salon’s modern aesthetic.
Cinematography by Mike Dorsey. Original score by Damon Davis.
Wordpress Web Design
Patients and Physicians for Rx Access is a healthcare coalition that aims to raise awareness of how insurance companies are endangering people’s lives by quietly cutting off funding to compound prescriptions. I customized a website to create an online community that united patients and advocates in the fight to make healthcare equitable and affordable for those with special medicinal needs.
Digital Design + Content Creation
Sole & Blues Designer Boutique has been at the forefront of St. Louis fashion trends and style for over 20 years. I created a customized monthly e-mail marketing campaign to gain loyal customers and maintain a cutting edge in their industry.
UX + Web Design
For over 100 years, Farm Credit has been helping fund America's food, fuel and fiber by supporting the thriving rural communities America's farmers call home. To celebrate their centennial, I collaborated with a team to create an interactive historical timeline and a custom-designed landing page that paid tribute to their legacy.
Creative Direction: Zach Arnold
Art Direction + Album Design
According to Rolling Stone magazine, Jack Grelle is "a progressive honky-tonk hero arriving at just the right time in Trump's America." The St. Louis-based musician plays 70's style honky-tonk. True to his sound, I designed his third full length album, "Steering Me Away," with a throwback vintage aesthetic. The release won "Best Country Album of the Year" at the Independent Music Awards in 2016. I like to think the design helped to sway the judges.
UX + Web Design
Launched in 2014, Spire Natural Gas company provides the most comprehensive, reliable and affordable way to fuel alternative commercial vehicles. To establish a visual voice for the company, I crafted a brand story and corresponding website that helped to make alternative fuel sources more accessible and appealing to the people of Missouri.
Creative Direction: Mike Maurer
Brand Identity Prototype
L.A.-based clothing brand BROKE creates high-caliber urban fashions for forward thinkers. I crafted an industrial logo prototype for the company's rebranding.
Art Direction for Global Rebranding
For over 55 years, LLumar has dominated the window tint market for homes, cars, and offices. To elevate the brand's voice and boost consumer awareness on the economical and environmental benefits of window tinting, I collaborated with international agencies to redesign LLumar's global website and update the brand's image library.
Typography + Layout Design
Working closely with a team of designers, I contributed typography and layout design to the VF Corporation’s 2014 Annual Report.
Creative Direction: Zach Arnold.
Typography + Editorial Design
Outside Magazine is an award-winning monthly magazine known for their investigative writing and compelling nature photography. I was thrilled to have designed this feature article on Floyd Landis.
